Marketing God

Marketing God


Titrumala Titrupati Devasthanam is Marketing Lord Venkateswara in a very Big Way.They have advertised all over the place with huge hoardings and advertisements the Kalyanotsavam performed at Secunderabad on June the 28th 2008,at the Parade Grounds like a Mega Event of some Film Function. Priests and Idols were transported from Tirumala by TTD and a local Big shot financed the Mega Event.More than an estimated Lakh of people gathered to hear devotional songs Of Annamacharya sung by devoted exponents like Shobha Raj and others,and later witnessed the Kalyanotsavam performed on a huge decorated Stage.

This Localised Kalyanotsavams were already performed in 50 cities as per the TTD’s Advertisement.They will perhaps cover ever so many more Cities,in future.This, it seems is taking God to your City.Later in about a month’s time or so TTD’s own TV Channel is about to start.And then,Lo ! God will come into your Drawing Room ! All rituals, functions and festivals at Tirumala can be seen sitting in our Sofas in our sweet homes.

Is this what Hinduism stands for ? Are we aping Christian Missionaries who indulge in such Marketing Activities ? Let the Religious Minded Intellengtsia think for a while.

Our Concept of God according to our Religion and Faith is a purely personal matter,connected with the Spirit and Mind. We are now diluting it down, very cheaply, thinking that we are doing a Great Favour to our Religion and saving our “Culture”.

Instead of spending Crores of rupees in Transporting the Sacred Idols and the Temple Priests to various Cities,and performing these Localised Kalyanotsavams all over the country,TTD can very well construct a State-Of-Art Kalyana Mandapam in true Temple Architecture in front of the Maha Dwaram of Tirumala Temple where once the Thousand Pillar Mandapam stood.The ancient Mandapam was pulled down inspite of Protests from all Quarters and now a Huge Open Space stares at you in the face, like a deserted Foot Ball Field.This vacant space can very well be utilized for building a huge Kalyana Mandapam to seat about 30,000 people in well designed Galleries.People who cannot pay the highly priced Utsavams can sit in the Galleries and watch the religious rituals in all its Sanctity.People who can afford to pay can sit in the Main Hall.

May Lord Venkateswara Grant Wisdom to the TTD Authorities.

Kashyapkarepalli. Hyderabad.June 30,2008.
(Pen Name)

Parsa V R Rao
Plot # 418, Road # 22
Jubilee Hills, Hyderabad 500 033
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